RPM offers complete search engine optimization (SEO) and search engine marketing (SEM) services. We take an integrated approach to the search channel, managing paid and organic listings under a unifying keyword strategy connected to a brand’s objectives. RPM also integrates our search engine marketing experience and best practices into Web site development, and create additional online marketing opportunities using industry leading tactics and strategies.
Importantly, we believe a brand’s presence on the web must be viewed holistically. Web presence must be calibrated as part of a brand’s overall presence. And the search channel must be utilized as a brand/demand driver accordingly. The brand web site is the fulcrum, with the ability to engage multiple constituents with relevant content - and to offer relevant points of access to each constituent. The Search Channel captures active interest in a product/solution category. Organized paid listings, directory placement and paid inclusion serve to drive natural demand to the brand that dominates the channel - while blocking competitors from this invaluable source of demand.