{RPM} leverages the offline and online media mix to achieve the optimal blend of brand and demand based on clients' marketing and business objectives. Our goal is to utilize multi-channel, multi-touch campaigns that actually capitalize on media fragmentation, that intersect with the ever-evolving "personal media networks" of our customers and prospects, and to enable our clients to predictably achieve outstanding and measurable results across the brand-demand continuum.
It’s important to note that in many ways we consider the term "media" obsolete. We utilize multiple "engagement" channels to move prospects ever closer to action, and customers ever closer to long-term loyalists. Search, distributed content, social media/web 2.0, branded and non-branded microsites, blogs, widgets, white paper syndication, virtual trade shows - these are all essential connections to customers to be used in concert with (or in some cases instead of) venues such as online display, print, outdoor and broadcast.